It is deeply connected with the history and philosophy of many companies.
The graphic design is not just a merger of image, colors, and different angles, etc.
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One of the most intelligent authors, who wrote “The Prestige” (the movie was based on this novel), Christopher Priest, had this notion that people do not really look for the secret but only for the effect of magic. Graphic Design is Your Company’s History & Philosophy In simple words, why do we need graphic design is that it works as a connection between you and your clients and prospects, and they identify you among hundreds or thousands of others. The logo would reach their eyes before the brand name does so. When a prospect or repeat customer goes to a store with both Adidas and Nike products at a display, they take less than a second to identify the product of their favorite brand. Adidas and Nike are two different companies with the same type of product, the same pool of prospects, and the same niche. Graphic Design is Your Own Identityįor digital marketing purposes and speaking out louder, yes the graphic design is just as important as other factors, but what happens when you have to establish your own distinguished tone, style, and identity among competitors and for the prospects? The design speaks louder, clear, and better than words. When it comes to spreading the word about one’s business, the design comes first and then comes the words. Just Apple’s logo: An apple! You don’t see a mission or vision statement, not even a tagline. What do you see on the back of every Apple product: MacBook, Macintosh, iPhone, and iPad, etc.?
That “A picture is worth a thousand words” proverb might have become a cliché, but if you ask the reality, it is so true. Here are seven undeniable reasons and examples that will show you the primary purpose of good graphic design: 1. If you, the reader of this post, is a person who needs to buy a graphic design for their website, business card, social media or other purposes, and you do not know the importance of graphic design, you may never exploit the potential of design up to its true extent. If you, being an excellent graphic designer, do not know why is graphic design important for communication with the clients to bargain on the price of the design to the deliverance, you will not do as good as you should. While the graphic design industry is booming at supersonic speed, there are not many graphic designers who fully understand the importance of the magic that they have mastered. However, this is where the problem begins to demoralize us. This is precisely what a good graphic designer does. Graphic design is much like the third act of magic: the prestige, in which one has to bring something into existence that was previously not there. I bet you’ll agree that not only the clients at the buying end but the designers themselves do not have a solid idea of the importance of graphic design. Importance of Graphic Design: 7 Reasons with Examples
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